Some of my work...
FRASER charter brochure 2020
WRITING
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Creating editorial content for the client's annual charter brochure on a range of topics, from enticing travel-related pieces to more technical and informative summaries of the charter experience. Read
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Freedom, Adventure, Privacy, Luxury & Indulgence (p9-27)
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Why Fraser? (p31-39)
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A Trusted Yacht Company (p263-271)
FRASER website
WRITING
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Following a brief from the client, a globally renowned yacht broker, and SEO agency to create SEO-targeted content for its newly launching charter destinations pages.
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Working with the client to improve the site's visitor retention by creating original and enticing content.
YACHTZOO brochure
PROJECT MANAGEMENT // WRITING
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Full management of this annual print project, working with an external designer and liaising with print production team.
Writing all editorial content, sourcing images and working with the client to incorporate their yacht listings.
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1. 2016/2017 edition - read
2. 2017/2018 edition - read
3. 2018/2019 edition - read
YACHTZOO website
PROJECT MANAGEMENT // WRITING
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Project managing the addition of specialist destinations content to the website of a market leading yacht brokerage company.
Working with the client to improve the site's visitor retention by creating original and enticing content.
Managing an external web developer and working with an SEO agency to incorporate the company's wider search strategy.
Journalism
WRITING
1. Ocean destination guide: Côte d'Azur - read
2. Ocean design feature: young designers - read
3. Ocean design feature: beach clubs - read
4. Ocean regional report: Asian buying trends - read
5. Ocean design feature: sailing yachts - read
6. Bespoke Antarctica yacht trip feature - read
7. The Superyacht Owner cover interview - read
8. The Superyacht Owner private island feature - read
9. The Superyacht Owner explorer yacht feature - read
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